I run an ecommerce store. What can I do to prevent chargebacks?

In addition to the guidelines provided here, ecommerce businesses can take additional steps to prevent chargebacks.

DO:

Provide clear descriptions of the product or service on your website, including photos if possible, and provide merchandise that is exactly as described
Make sure the estimated delivery date is clearly shown prior to checkout and is also printed on the receipt
If you won't be able to provide the product or service or if it will be delayed, inform the customer in writing
Give the customer an order number or tracking URL they can reference if they have questions
If the customer does not receive the product or service or if it is defective, resolve the issue immediately and without giving the customer a hard time
Ship only to an address that matches the billing address and make sure you use AVS (Address Verification Service) to check the address with the card issuer. (Note: This may frustrate customers who want to ship products to their work instead of their home or if they want to purchase gifts for others. It is up to you to weigh the risks and benefits of this approach.)
Sign up for the Verified by Visa program

DON'T:

Above all, don't worry! We will be there to guide you every step of the way. You can always call us at 408-295-8360 if you have any questions.